Bed Head by TIGI have created the all-new volume superheroes, putting the power of big and bold volume right into your hands. After all, you’d be lying if you said size didn’t matter... The Bed Head FULLY LOADED™ Massive Volume Shampoo and Volumizing Conditioning Jelly are the foundations for achieving hair that screams confidence! As you wash, the shampoo releases its innovative technology onto your hair to give you volume you can see and feel!The shampoo is packed with UPLOADER™ technology that gives hair ‘volume memory’ as its blow dried, meaning the body and volume created is ‘remembered’ throughout the day. By simply pushing your hair back up to rebuild the shape, we guarantee your hair will stay put. You get it up, you keep it up - it’s really that simple! For thrill seekers who love to push hair boundaries, this is the perfect collection for creating the enviable volume that Bed Head is synonymous with. Get it up, keep it up and #MAKEITMASSIVE.